30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performanceKD scores are useful in building SEO strategies, filtering out ineffective keywordsLow competition keywords give an...
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October 2021
Multilingual SEO for voice searches: Comprehensive guide
30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key roleWith 100+ global languages, people are prone to searching in their native...
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Social media marketing: four keys to boost lead generation and sales
30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performanceThere is a relation between brand perception, social listening, customer service, and the...
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Three organic search opportunities for your local business
30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunitiesGoogle offers a few great ways for a local business to get found through...
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Will Google Remove a Google Maps Review After the Owner of the GMB Page Replied to It?
Yes, Google may remove Google Maps reviews that the owner/admin of a Google My Business page wrote a public reply to. Responding to a review doesn’t seem to validate...
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Google Starts Cheering Anti-Spam Edits in Google Maps
Just about every day I send in edits on Google My Business pages that have committed one party foul or another, but this is the first I’ve seen Google...
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Shoehorning Cities into the Address Field of a Google My Business Page
I may have seen this before, but it must not have registered with me until I saw it more than once on the same page of Google Maps results. ...
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10 Years of Local Search Blogging
Today marks 10 years since I started blogging about local SEO and related topics, and in my view it marks the real start of my business and all that’s...
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Service Pages and Local SEO: 20+ Principles to Make Them Your Rock-Solid Foundation
I work with clients on all kinds of local-visibility-related challenges, but you would not believe how much time I spend on service pages: explaining, critiquing, troubleshooting, inventorying, creating, and...
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What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page
As I’ve observed and written for many years, your Google reviews are never completely safe – and never completely gone. You can lose them in bulk or in a...
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