30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experienceThe...
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November 2, 2021
Influencers in today’s SEO
30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencersGoogle’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action)...
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Four ways to improve page speed and master Core Web Vitals
30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals scoreThere are three core web vitals that make up the majority of the...
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Now is the best time to stitch your search marketing loopholes before 2022
30-second summary: Confused users don’t spend moneyYour search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual salesSEO pioneer,...
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