The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search...
Read More
Four tips for SEM teams to adjust to a privacy-focused future
30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid socialBut how will third-party cookie deprecation and new...
Read More
Duplicate content: Causes and solutions
Search engines like Google have a problem – it’s called ‘duplicate content’. Duplicate content means that similar content appears at multiple locations (URLs) on the web, and as a...
Read More
Zero click search: the new consumer comfort zone
30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitiveBrands can cash in on zero click searches...
Read More
How to use headings on your site
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out...
Read More
How to write an SEO-friendly introduction for a blog post
Google loves amazing content! We all know that, right? And what is THE most important part of a post or article? That very first paragraph! So, you should give that first paragraph some extra SEO love!...
Read More
How to rank YouTube videos in Google search
Getting YouTube videos indexed and ranking in Google search is, essentially, extremely straightforward. There are two steps you need to take. Step 1 is uploading your videos to YouTube...
Read More
Customer reviews increase users’ trust
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t...
Read More
Why you should add links to a new post as soon as possible
You write these beautiful blog posts. You put a lot of effort into them. However, it can take a while for Google to pick up on your new blog...
Read More
Your website needs SEO maintenance!
In order for a website to be successful, you need to have traffic going to it. You need an audience! That’s why SEO is so very important. Unfortunately, a...
Read More